Datafeeds are of various types, but primarily I will be talking about Affiliate Datafeeds provided by Affiliate Networks like Commission Junction, Linkshare, etc. Merchants with more than one product (like Best Buy, Zappos, Gap, Old Navy, etc) provide a list of all their products to the affiliates so they can start selling those products from their affiliate websites.
A Datafeed typically has the following information that the affiliates can use:
And other information in a csv (Comma Separated Value) file, or a txt file or a Tab Delimited Data feed file.
Recently Commission Junction made Datafeeds Self Serve,
which allow affiliates to setup their datafeed subscription themselves without requiring any pre-approvals, payments or any need to go to CJ support.
How to Implement a Datafeed to a Web Page
You need a tool that can translate an affiliate datafeed into your database. Once in your database, you can pull that information to an HTML page, a Wordpress Blog, or a Drupal Module.
Datafeed Integration Software is the tool for you to achieve this task. Check out the video below to see how it works: